In a radically digitalized business world, organizations need leaders who combine their creative skills with efficient implementation concepts. The course deepens knowledge and teaches concrete «hacks» in significant digital disciplines. The graduates know how the assets of the old world can be linked with the new world.
The program is aimed at specialists in leading positions with executive functions and direct responsibility. We address professionals in marketing, product management, sales, communication and IT – who are not aiming for a master’s degree but still want digital knowledge at a high altitude.
This certificate course is self-contained and comprises 12 credits according to the European Credit Transfer System (ECTS).
The CAS will not be credited as part of the MAS in Digital Business. On request, however, the CAS Digital Masterclass can be credited to other HWZ formats.