In a radically digitized business world, organizations need leaders who combine their creative skills with the efficient implementation of concept. The course deepens knowledge and teaches concrete „hacks“ in significant digital disciplines. The graduates know how the assets of the old world can be linked with the new world.
The program is aimed at specialists in leading positions with executive functions and direct responsibility. We address professionals in marketing, product management, sales, communication and IT – who are not aiming for a master’s degree but still want digital knowledge at a high altitude.
This certificate course is self-contained and comprises 15 credits according to the European Credit Transfer System (ECTS). The CAS Digital Masterclass can be credited as part of the MAS Digital Business or MAS Digital Excellence for Financial Services and, on request, to other HWZ formats.