Program Structure and Content
A Uniquely Visionary Education
The EMBA – Digital Leadership is based on three theses:
- To transform an organisation digitally, leaders should not just focus on technological changes, but also on cultural changes, as both go hand in hand.
New technologies alone do not automatically make everything better. To achieve that, future-oriented leaders need to be equally capable of understanding technology as they are at leading their employees towards a digital vision that uses technology to achieve greater good in the economy and society.
- The digital transformation is dissolving traditional boundaries between business sectors. Leaders therefore have to become better at engaging collaboratively with new stakeholders across sectors via platforms, clusters and innovation ecosystems.
- Based on these three theses the EMBA Digital Leadership focuses in equal parts on the key areas «Digital Business & Technology» as well as «Digital Culture & Leadership» in the first two semesters. In the third semester the focus lies on developing your own «Digital Vision» for the digital transformation of your own company.
Excerpt from the Curriculum
- Exponential Technologies & Digital Leadership
- Self-Management: Positive Psychology & Resilience
- Foundations for Data Science
- Data-Driven Decision Making
- Cloud, Big Data, Machine Learning & AI
- Platform Economy & Innovation Ecosystems
- Digital Workplace & HR Transformation Strategies
- Digital Marketing, Content & Storytelling
- Leading Flexible & Remote Teams
- Collaboration Tools & Productivity Hacks
- Digital Corporate Responsibility
- Corporate Foresight & Vision-Building
Highlights of the EMBA Digital Leadership
The TEDxHWZ Conference
To strengthen the team spirit and leadership skills within the EMBA class, a subgroup of participants of the program will organize together the TEDxHWZ conference that will be open to the public. In addition, all participants will also be asked to put together a TEDx-style talk about an ‘idea worth spreading’ (in line with the TED tagline). A speaker coach will train each member of the class over a period of several months in giving an inspiring presentation. During this period, you will give your talk to your peers multiple times. As you refine your talk, you significantly improve your presentation skills and contribute towards building a strong feedback culture within the class.
During the second and third semester, you will develop a digital product or service which can be based on a project of your company or your own business idea. Through innovation workshops, prototyping hackathons and start-up coaching sessions, you will develop a business plan, a prototype and a pitch deck for your digital innovation. You will conclude this module by pitching it to a jury of angel investors and start-up experts with the chance of receiving initial funding for your idea. The pitch and business plan will form the main elements of your master thesis.
Personal Career Coaching
In the first semester, you will create a personal development memo, summarising your goals in terms of further education, career and digital leadership. Throughout the EMBA program you then work with a coach on these individual goals as well as the development of your leadership skills. Using a set of coaching tools and methodologies (such as a 360° assessment and a learning journal), you expand and enrich your self-perception as a leader in the digital context. In cooperation with the lecturers, your coach supports you in achieving your individual learning goals across all modules and integrating these learnings into your professional life. He also challenges you in your key growth areas, i.e. areas where you can achieve maximum personal growth as a leader.
Study Abroad Trips
Through company visits, lectures by renowned technology leaders and travels across three continents, participants will have ample opportunity to learn firsthand from Digital Leaders. A key element that enables hands-on learning are the study abroad trips.
Innovation Hotspots Switzerland
In the first semester, participants visit several technology labs and innovative tech spin-offs from ETH Zurich, EPFL and CERN. The trip lasts three days (Tuesday through Thursday) and aims to give participants a firsthand insight into some of Switzerland’s innovation epicenters. As it takes place at the beginning of the program, it is also an excellent opportunity for the class to bond and builds a strong team spirit.
Leading Universities and Tech Companies in the USA
In the second semester, participants spend a week on the East Coast of the USA. The trip kicks off with a welcome dinner in Boston and lasts in total five days (Monday through Friday). During this time participants will attend sessions at MIT, Harvard’s Berkman Klein Center for Internet & Society and Yale University. They will also visit New York where they will meet with several innovative technology companies.
Innovation Hotspots in Asia
In the final semester participants will travel to Beijing and Shanghai to get a glimpse of what the future of technology might look like. The trip kicks off with a welcome dinner and lasts in total five days (Monday through Friday). During five days, topics related to digital business and technology will be covered through company visits and interactive study sessions.