Research for companies

Services for organisations

At the Center for Research and Methods, we offer clients tailored, evidence-based solutions through surveys, statistical and qualitative data analysis, data engineering, data analytics, and computational social science in the fields of business, management, and organisations.

• Surveys, interviews and group discussions in management and business (qualitative and quantitative)

• Systematic analysis of qualitative data (texts) to identify key patterns and insights (e.g. target group analysis)

• Collection and analysis of statements, behaviours and contextual factors with regard to business-related questions

• Process facilitation and dialogue moderation on internal strategic topics or cross-organisational matters

• Statistical secondary analyses of large datasets (such as those from the Federal Statistical Office) in the field of economics

• Data engineering involves the acquisition, preparation and structuring of large or targeted datasets.

• Data analytics involves analysing, evaluating and visualising data, as well as interpreting and communicating results.

• Computational social science uses data-driven methods to investigate social phenomena using both qualitative and quantitative data.

Profile

Our particular strength lies in combining qualitative and quantitative methods, always grounded in scientific methodology. We are the ideal point of contact if you

• If you wish to understand the motives, attitudes and decision-making processes of your stakeholders, require professional interview techniques and dialogue facilitation, would like qualitative data to be systematically analysed and synthesised, and seek to derive well-founded decision-making bases and recommendations for action from this.

• wish to make previously unused data usable, require a software prototype in the field of data engineering and analytics, need to collect and analyse survey or text data, or generally require an academic study.

We support you in individual phases or accompany you throughout the entire process: from data collection, preparation, analysis and evaluation, through to visualisation, interpretation, and clear communication of the results for different target groups, including those without specialist knowledge.

As part of HWZ, the renowned business university located in the heart of Zurich with excellent connections to the local business community, we are an ideal partner for collaboration and joint projects in these areas.

Competencies

• Surveys in management and business (qualitative and quantitative)

• Professional conduct and facilitation of in-depth interviews with diverse target groups

• Facilitation and Management of group discussions

• Systematic analysis of qualitative data (e.g. interview transcripts, observation protocols and audiovisual materials)

• Translation of qualitative insights into concrete, actionable recommendations for companies

• Procurement and analysis of structured data from publicly accessible sources, such as datasets from the Federal Statistical Office (FSO) relating to specific questions

• Acquisition and analysis of unstructured data through web scraping and parsing (text mining)

• Preparation and communication of results to persuade political and business decision-makers

• Creating text corpora for text analysis (qualitative and quantitative)

• Natural Language Processing (NLP), Machine Learning (ML) and Artificial Neural Networks (ANN)

• Literature research (academic and media-based)

• Strategic consulting (utilisation of data, data protection, copyright, etc.)

• Writing studies (addressed to a specialist audience or the general public)

• Preparation of research project proposals, for example for Innosuisse

• Conducting field experiments (to investigate causality)

• Process facilitation, dialogue and conflict moderation