May 21, 2026 · Campus
Whether it is a sustainable cosmetics brand, an AI platform, a streetwear label or a marketing agency: innovative ideas and start-ups are continually emerging at HWZ, successfully making their way into the market. Students and alumni demonstrate how practical projects, networking and entrepreneurial thinking can lead to successful start-ups.
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May 18, 2026
May 12, 2026
March 23, 2026
The departments are a central driving force at HWZ. They develop programmes, promote innovation, and ensure that study, continuing education and professional practice remain closely interconnected. The Department of Digital Business Management shapes key areas of expertise relating to business informatics, data and digital technologies. Its aim is to enable people to understand technological developments and apply them effectively within organisations.
May 18, 2026
May 18, 2026
One year after the Eurovision Song Contest 2025 in Basel, attention is once again turning to this major event. For Julia Gubser, a graduate of the Bachelor in Business Communications and former media partnership manager at the ESC, the contest became the starting point for her bachelor’s thesis. Building on her experience within the project team, she explored the impact of large-scale events and the influence of event sponsorship on brand perception and consumer behaviour among Generation Z. Just in time for the Eurovision Song Contest 2026, she is providing valuable insights for brands and sponsors.
May 13, 2026
May 13, 2026
April 9, 2026
February 26, 2026
February 4, 2026
March 11, 2026
January 28, 2026
December 17, 2025
