April 9, 2026 · Podcast
Holistic Brand Communication: When brand management is no longer a campaign, but a systematic process
When brands today broadcast more loudly but have less impact, it is rarely due to a lack of creativity, but rather to a fundamental error in thinking. In the HWZ podcast stefanundstefan®, Dr. Hannah Leimert, co-author of the book «Holistic Brand Communication», discusses why successful brand management is a matter of consistent, systematic work. Her approach to holistic brand communication demonstrates how brands can remain consistent, relevant and effective across all touchpoints.
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