MSc Marketing HWZ

The MSc in Marketing at HWZ in Zurich is designed for working professionals who hold a Bachelor's degree and have at least three to five years of professional experience.

The programme aims to develop strategic thinkers who understand psychology, create meaningful impact, harness technology and drive organisational change. Its four semesters – MIND, MEANING, MACHINES and MOMENTUM – offer four complementary perspectives on modern marketing. Together, they equip you to understand strategic connections and translate them into effective action.

The curriculum offers four distinct perspectives on modern marketing. Each semester builds on the previous one, exploring marketing from different angles – from human behaviour and value creation to resources, technology and effective leadership. Three academic research projects and a paper review further develop your research skills.

Programme structure

The part-time MSc in Marketing at HWZ is taught by industry professionals with both teaching and academic qualifications. Throughout the programme, you also benefit from the involvement of established companies as industry partners.

Each semester is structured around five consecutive online sessions, each consisting of four lessons and held in the evening. These sessions focus on building new knowledge across different subject areas. The interactive online format supports effective learning while offering greater flexibility. Content is delivered in manageable units, designed to help you retain information and reinforce your understanding.

Once you have developed the necessary knowledge in a particular subject area, the focus shifts to practical application through workshops. This is where you put your knowledge into practice and develop your skills. Four times per semester, you take part in three-day interactive workshops, working on live cases, team challenges and real business projects provided by our industry partners. You then present your findings and solutions directly to the companies involved. These intensive workshops help you consolidate your learning and develop skills you can apply directly in your own workplace.

Assessment

Research is a central theme throughout the programme. Three academic papers using different research methods, a peer review of a fellow student's work and a defence of your own research help you develop your research skills. The papers combine rigorous academic standards with direct practical relevance. Together, they form a cumulative Master's thesis, replacing the traditional final dissertation.

To be admitted to the MSc Marketing HWZ, the following admission criteria apply. If you have any questions or uncertainties, please feel free to contact us for further clarification.

• Bachelor’s degree

• 3 – 5 years of professional experience

• No 'sur dossier' (individually assessed) admissions

• For holders of a higher vocational diploma: at least 90 of the 180 ECTS credits required for a bachelor's degree must be completed at an accredited university of applied sciences or university.

The tuition fee is CHF 7,900 per semester.