Department Digital Business Management
Digital transformation is no longer merely a technological development – it has become a core management responsibility. Artificial intelligence, data-driven business models and automation increasingly determine which companies grow, which stagnate, and which exit the market.
The Department of Digital Business Management at HWZ position itself as a platform for education and innovation for professionals and leaders who wish to actively shape this transformation We equip individuals not only with the ability to use digital technologies, but also to apply them strategically, drive organisational change, and generate sustainable economic impact.
Business information systems at management level
Our programmes combine business, technology and leadership competencies at an advanced level. The focus is on business informatics that goes beyond system understanding and is strongly focused on value creation, competitiveness and transformation.
Students learn how to develop data-driven strategies, scale digital business models, implement AI responsibly, and manage complex change processes. In doing so, we prepare them for key roles—as drivers of digital innovation, as transformation leaders , or as leaders operating at the interface between business and IT.
Implementation competence as a distinguishing feature
A key feature of HWZ is the strong integration of academic study with professional practice. Our students are actively engaged in their careers and bring real strategic challenges from their organisations to the programmes. This creates a learning environment in which digital solutions are not merely simulated, but developed and implemented in real-world contexts.
This direct application of newly acquired insights leads to measurable results – for students, for companies, and for the Swiss economy as a whole. In this way, continuing education becomes a tangible driver of business transformation.
Research with economic relevance
Our research activities focus on topics with significant impact for businesses, particularly within the Swiss SME sector. These include, among others:
The use of Artificial Intelligence to increase efficiency and value
Governance and data monetisation
The development and scaling of digital business models
The integration of sustainability and digital transformation
In interdisciplinary projects, we work closely with companies on specific innovation initiatives. Students, researchers and industry partners develop prototypes, test new approaches and create the foundation for strategic investment decisions.
Network of digital decision-makers
As a university with a strong practical focus, HWZ brings together professionals and executives from a wide range of industries. This creates a powerful network that combines knowledge, experience, and innovative strength. Our graduates take on responsibility in transformation projects, shape new business models, and have a lasting impact on the digital development of their organisations.
In this way, we make a substantial contribution to the competitiveness of Switzerland as a business hub and establish ourselves as a key partner for companies seeking to fully leverage digital opportunities.
Aspiration and impact
The Department of Digital Business Management stands for high-quality education and professional development, with a strong focus on practical application and a commitment not only to supporting digital transformation, but to actively driving it forward. Together with our students and partner organisations, we create the conditions that enable innovation to lead to economic progress.
