March 23, 2026
Marketing
Marketing at HWZ in Zurich includes practical further education in marketing strategy, brand management and digital marketing. The courses are aimed at professionals who want to analyze markets, understand customers and implement marketing measures effectively. HWZ combines scientifically sound content with current practical requirements. Depending on the objective, you can choose from in-depth SAS, CAS, MAS or compact seminars.
Learning opportunities
Certificate of Advanced Studies (CAS)
- CAS Advanced AI in Marketing HWZ
- CAS AI in Marketing HWZ
- CAS AI powered Content Impact HWZ
- CAS AI powered Customer Experience Management HWZ
- CAS AI powered Digital Marketing Pro HWZ
- CAS Brand Leadership HWZ
- CAS Customer Behavior & Psychology HWZ
- CAS Customer Data & AI HWZ
- CAS Marketing & Kommunikation für KMU HWZ
- CAS Marketingstrategie HWZ
- CAS Media Services Leadership HWZ
- CAS Sales & Relationship Intelligence HWZ
Master of Advanced Studies (MAS)
Short Advanced Studies (SAS)
Seminars & Courses
- Lehrgang Content Creator
- Seminar B2B Growth mit CRM & AI HWZ
- Seminar ChatGPT und Prompt Engineering für Einsteiger HWZ
- Seminar Customer Driven Marketing HWZ
- Seminar Digital Marketing kompakt HWZ
- Seminar International Marketing- und Media Trends HWZ
- Seminar Loyalty Marketing HWZ
- Seminar Midjourney Masterclass - Bildgenerierung mit KI HWZ
- Seminar Social Selling HWZ
- Seminar Storytelling mit Künstlicher Intelligenz HWZ
- Seminar Suchmaschinenoptimierung (SEO/GEO) für LLM's HWZ
- Seminar Value-Based Media Selling HWZ
- Seminar Verkaufspsychologie HWZ
- Zert. Lehrgang KI Marketing-Experte/in WEKA/HWZ
News on Marketing
Marketing: Understanding Markets and Reaching Customers Effectively
Marketing is a key discipline for the long-term success of organisations. It brings together market analysis, strategy, communication, and digital channels to target customers effectively and build lasting relationships. The professional management of data, brands, and digital technologies is becoming increasingly important in this context.
HWZ provides practical and in-depth expertise in the field of marketing. The continuing education programmes are aimed at professionals who wish to develop marketing strategies, analyse markets, and implement marketing measures effectively.
Which questions are shaping marketing today?
Specialists and managers in marketing are faced with a wide range of questions, including:
How can markets and target groups be analysed in a robust and systematic manner?
What role do brand management and positioning play?
How are digitalisation and data transforming marketing?
Which marketing strategies are effective in the long term?
How can marketing activities be measured and managed?
These questions highlight the importance of marketing as a strategic management function within an organisation.
Current developments from practice and applied research
HWZ combines continuing education, practical experience, and applied research in the field of marketing. Insights from market analyses, digital projects, and research activities are continuously integrated into teaching. This ensures that the continuing education programmes remain academically rigorous and closely aligned with professional practice.
Key thematic areas include marketing strategy, brand management, digital marketing, customer experience, and data-driven marketing management.
Finding the right further education in marketing
The choice of the right further education depends on your professional role and objectives.
A CAS, MAS or EMBA is suitable for an in-depth and structured engagement with marketing topics. Seminars offer a concise way to explore specific marketing disciplines in a practical context or to acquire up-to-date knowledge in a targeted manner.
HWZ supports you in systematically developing your marketing skills and applying them effectively in your professional life.