Bachelor in Business Psychology HWZ

The HWZ bachelor’s degree programme in Business Psychology is aimed at individuals who not only wish to understand business, but also to play an active role in shaping it – drawing on a deep understanding of human thought, emotion and behaviour. Sustained business success is achieved where psychological insight meets sound economic decision-making. In the Business Psychology programme, you will combine a solid grounding in psychology with key business management skills and continuously apply this knowledge to real-world practical challenges.

You will learn why people make decisions, what drives motivation, how teams become high-performing, how brands have an impact and how change processes can be successfully managed. Practical projects, case studies, training formats and application-oriented methods will enable you to translate psychological insights into concrete solutions at an early stage. At the same time, you will acquire analytical and research methodology skills to systematically investigate problems and develop evidence-based measures.

On completing your studies, you will be able to take a holistic view of people, organisations and markets, and actively contribute to shaping modern working and consumer environments. This degree programme opens up a wide range of career paths in areas such as human resources, organisational development, marketing, market research, consulting, product management, or provides a foundation for further master’s degree programmes.

Target groupe

The BSc Business Psychology degree programme at HWZ is aimed at individuals who wish to understand how psychological mechanisms shape economic behaviour – and who want to apply this knowledge purposefully in their professional lives. The programme is ideal for those who:

• Wish to apply psychological knowledge specifically to organisational issues

• Wish to gain a better understanding of human behaviour in organisations, teams and markets

• Think analytically and enjoy working on practical, real-world questions

• Already have some initial professional experience and wish to prepare specifically for more advanced responsibilities

Course design

The degree programme is systematically designed to be compatible with work. The programme is structured so that classroom teaching, digital learning units and independent study are optimally coordinated, enabling you to combine your studies flexibly with your professional commitments.

The modular structure enables you to apply what you have learned directly to practical issues – often those related to technology and data – and to transfer this knowledge to your own professional context.

Study days, semesters 1–6

• Wednesdays (weekly), all day on site

• Thursday evenings online (usually once or twice a month)

Study times in the major (7th–8th semester) depend on the chosen specialisation.

This business-focused bachelor’s degree programme in business psychology has a clear emphasis on applied psychology for leadership, organisations and the market. Psychological concepts are not taught in isolation – they are consistently applied within a business context.

The degree programme is clearly structured and is divided into an assessment phase, the main study phase and a specialised major phase culminating in a bachelor’s thesis. This allows you to acquire a solid foundation step by step, apply your knowledge in a practical context, and develop an individual academic profile.

Teaching methodology

The teaching methodology combines solid theoretical foundations with practice-oriented learning. You will work on real-world case studies, project assignments, and current issues from businesses. In doing so, you will apply business psychology concepts in a focussed manner and learn to justify decisions and interventions based on evidence.

A variety of learning formats are used throughout the programme, including classroom-based teaching, digital learning units, and guided independent study. In addition, you will work with methodological and tool-based inputs (such as data collection and analysis, interview and observation techniques, and experimental designs) as well as innovation-oriented approaches (for example, design and change methods). In this way, you will develop not only subject-specific knowledge but also skills in critical thinking, problem-solving, and collaboration. These are essential in a working world increasingly definded by digitalisation and new technologies.

Course content

In this bachelor’s degree programme in business psychology, you will combine psychological expertise with business management knowledge, data-driven methods and innovative approaches. Key topics include, among others:

The focus is on shaping human behaviour in an economic context in a well-founded, forward-looking and practice-oriented manner.

Practical application

Practical application is integral to the degree programme. Case studies, project work and application-oriented assessments enable direct transfer to professional practice. Real-world issues from digital transformation, innovation or change projects are frequently addressed. All students contribute their own professional experience and benefit from interaction in small classes.

The bachelor’s degree programme in Business Communications at HWZ is aimed at individuals who aspire to take on a leadership role or a highly qualified role in a management team or to work as a specialist.

Admission requirements for the first semester

• Swiss Federal Vocational Baccalaureate in business and services (kfm BM)

• Swiss Federal Vocational Baccalaureate in a different area plus one year of relevant practical experience

• Swiss academic baccalaureate (Gymnasiale Maturität) or specialised baccalaureate (Fachmaturität), plus one year of relevant practical experience

• Selected colleges of professional education (höhere Fachschulen – HF)

• ‘Sur dossier’ (individually assessed admission) in individual cases

Preparatory courses

We offer preparatory courses in the fields of mathematics and accounting to help you prepare for your studies.

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  Vorbereitungskurs Bachelor

  Start Mai und November

  Duration 3 Monate

Semester abroad

During your bachelor’s studies at HWZ, you have the opportunity to spend a semester at a university of your choice abroad – without extending the duration of your studies. This unique opportunity allows you to gain international experience, expand your network and further develop your personal skills.

The tuition fees are CHF 4,750 per semester. This does not include the cost of course materials, non-standard assessments and resits, external language and subject certifications or any applicable licence fees.

The tuition fees include:

• Regular assessments

• Bachelor’s thesis

• External seminars (excluding travel expenses)

The fees can be paid in monthly instalments, in which case a surcharge of 5% will be added.

• Bachelor Fees (DE)

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The tuition fees are counterbalanced by the higher workload you can maintain in a course that is compatible with your employment (see the video below). Even during your studies, you can continue to develop your career and immediately reinforce your practical experience with theoretical knowledge. In addition, you benefit from building a broad network early on through interaction with fellow students and lecturers, as well as complimentary membership to alumniHWZ.