Major in Strategic Innovation & Entrepreneurship

With this major, you will take a strategic step forward:

• You do not just want to participate – you want to help shape things.

• You do not wait for things to happen – you initiate change.

• Whether you are founding a company, taking on a new area of responsibility within an organisation, or advancing to the next stage of your career, you will gain the tools for leadership, strategic thinking and innovative action.

‘Innovation’ semester – from idea to implementation

The first part of the specialisation focuses on the creative and analytical aspects of innovation.
You will learn how to turn trends into real business opportunities and how to develop concrete concepts from ideas.

Focus areas:

• Identifying market trends, technologies and societal developments

• Application of creativity and innovation methods such as design thinking, lean innovation or prototyping

• Development and validation of new products, services or processes – from the initial idea through to feasibility

• Work on real innovation projects in cooperation with companies

• Reflection on your own role and competencies in innovation

‘Entrepreneurship’ semester – from vision to business success

The second part focuses on bringing ideas to life.
You will develop the entrepreneurial mindset and skills needed to successfully launch business ideas on the market – whether as a founder or an innovator.

Focus areas:

• Market analysis, business modelling (e.g.Business Model Canvas) and value proposition design

• Strategies for financing and scaling – from venture capital to bootstrapping

• Risk management and legal foundations of business start-ups

• Pitch training, storytelling and professional presentation techniques

• Development of a viable business or innovation idea as a final project

New from the autumn semester 2028: this major replaces the previous major Innovation Management & International Business.

If you are keen to achieve more than just a degree with your studies – if you truly want to shape how tomorrow is thought and made – then we warmly welcome you to the Major in Strategic Innovation & Entrepreneurship.