Bachelor in Business Communications HWZ

The broad curriculum of the Business Communications degree programme at HWZ equips you, for a successful career in exciting and demanding specialist and/or leadership roles. Our students make valuable contributions to businesses, public administrations and NGOs. They are active in corporate and marketing communications, sales, client advisory services, communications consultancy, advertising, internal communications, event management, journalism, human resources management and other staff functions. Particular emphasis is placed on social media and artificial intelligence. This ensures you are also well prepared for the job descriptions of the future.

The programme is optimally tailored to meet the needs of students who are studying alongside their professional commitments.

The degree programme allows you to work between 50 and 90% while undertaking your four-year course of study.

The total duration of the part-time bachelor’s degree programme at HWZ is four years. The programme is divided into the two-semester basic study/assessment period and the four- semester main study period. In the final two semesters, you will specialise in a major topic of your choice. Our courses are organised into the following four areas:

• Communications and Marketing

• Business, Management and Society

• Personal, Methodological and Ladership Skills

• Major specialisation

Graduates of the Bachelor in Business Communications at HWZ score highly in the job market thanks to this comprehensive curriculum. You will work on numerous client projects during your studies, developing tangible solutions for customers from business, public administration and NGOs. In this way, you can put your new skills and knowledge into practice immediately, test them in real-world situations and benefit from direct feedback.

Semester abroad

During your bachelor’s studies at HWZ, you have the opportunity to spend a semester at a university of your choice abroad, without extending the duration of your studies. This unique opportunity allows you to gain international experience, expand your network, and further develop your personal skills.

Study blog

The study blog offers genuine insightsprovides a genuine peek behind the scenes of the Business Communications degree programme at HWZ. Students, lecturers and the programme management share what motivates inspires them, what they are working on, and how theory and practice come together.

Bachelor’s thesis

The bachelor’s thesis is an academic paper that you write in your final year of study, alongside your major specialisation. The thesis allows you not just to demonstrate your skills in academic working methods and research methodology, but also to explore a topic in depth that particularly interests you. In the process, you are automatically acquiring specialist knowledge in the area of your research question. This gives you the opportunity to further refine your professional profile in a focused way.

The bachelor’s degree programme in Business Communications at HWZ is aimed at individuals who aspire to take on a leadership role or a highly qualified role in a management team or to work as a specialist.

Admission requirements for the first semester

• Swiss Federal Vocational Baccalaureate in business and services (kfm BM)

• Swiss Federal Vocational Baccalaureate in a different area plus one year of relevant practical experience

• Swiss academic baccalaureate (Gymnasiale Maturität) or specialised baccalaureate (Fachmaturität), plus one year of relevant practical experience

• Selected colleges of professional education (höhere Fachschulen – HF)

• ‘Sur dossier’ (individually assessed admission) in individual cases

The tuition fees are CHF 4,750 per semester. This does not include the cost of course materials, non-standard assessments and resits, external language and subject certifications or any applicable licence fees.

The tuition fees include:

• Regular assessments

• Bachelor’s thesis

• External seminars (excluding travel expenses)

The fees can be paid in monthly instalments, in which case a surcharge of 5% will be added.

• Bachelor Fees (DE)

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The tuition fees are counterbalanced by the higher workload you can maintain in a course that is compatible with your employment (see the video below). Even during your studies, you can continue to develop your career and immediately reinforce your practical experience with theoretical knowledge. In addition, you benefit from building a broad network early on through interaction with fellow students and lecturers, as well as complimentary membership to alumniHWZ.