Major in AI Marketing & Sales / Business Psychology

In this major, you will develop into sought-after marketing and sales professionals who are familiar with the latest developments, make use of cutting-edge tools, and help to shape the world of tomorrow. You will specialise in the crucial interface between artificial intelligence and human psychology. In doing so, you will make a significant contribution to the long-term viability of your companies and organisations. You will use artificial intelligence to predict, test and implement customer needs and market strategies. At the same time, you will apply psychological insights as drivers of success in sales processes and understand how successful sales organisations function.

In the AI Marketing & Sales semester, you will explore artificial intelligence (AI) as an integral part of modern marketing. The intelligent use of AI for data analysis, understanding customer needs and behaviour, and implementing tailored campaigns now gives companies a decisive competitive advantage. AI enables the prediction of marketing trends and the ongoing adaptation of strategies. You will deepen your knowledge in the field of sales by examining how to respond to customer needs, negotiation techniques, psychological aspects, and the key success factors of effective sales organisations

In the Business Psychology semester, you will explore decision-making and the psychological factors involved. You will deepen your understanding of occupational, organisational, and market psychology. You will apply insights from motivation and decision psychology to processes within companies and organisations, and examine their effects on social interaction.