Alisha Tobler has been part of the HWZ Marketing & Communications team as Project Manager Marketing since March 2025. With her experience in campaign and event management, she supports a wide range of the university’s communication activities. In her role, she contributes to positioning HWZ as a leading business university. Her responsibilities include managing marketing activities, organising events and trade fairs, and overseeing HWZ’s digital presence across its website and social media channels.

Alongside her role, Alisha Tobler is completing her Bachelor’s degree in Business Communications at HWZ. This allows her to apply current academic knowledge directly to her day-to-day work and develop practical communication solutions.