Helen Vogel is programme director for HWZ’s bachelor’s programmes at the HWZ University of Applied Sciences in Business Administration Zurich. In this role, she is responsible for the academic development, organisation and quality assurance of the bachelor’s programmes and study offerings.
She also leads the Digital Transformation semester within the major in AI & Digital Transformation and is responsible for the design, planning and ongoing development of the course content, including its didactic approach.
Helen Vogel holds a Bachelor of Science (ZFH) in Communication from HWZ and brings many years of experience in marketing, sales and business development. Before joining HWZ, she held senior leadership positions, most recently as Director Clients & Strategic Sales, where she was responsible for developing and implementing sales strategies and leading key account teams.
She has strong expertise in digital marketing, cross-media communication, and the development and delivery of strategic projects.