Prof. Dr. Michael Klaas

Prof. Dr. Michael Klaas has been Head of Business Development since May 2025 and is currently serving as interim head of the Department of Digital Business Management.

As Head of Business Development at HWZ, he contributes his expertise gained from senior roles in both industry and higher education. For many years, he served as Head of the Digital Marketing Unit at the ZHAW School of Management and Law, where he was responsible for research and consultancy projects in the fields of digital marketing, artificial intelligence, and marketing analytics. In addition, he has experience as Head of New Media at Hilti Corporation and as Senior Business Consultant at SAP.

Academically, he was engaged for over 15 years as a lecturer in design thinking at the University of St. Gallen (HSG) and as an external lecturer at international institutions such as Audencia Business School in Nantes and Stanford University. Michael Klaas has published numerous works and has received multiple awards for his innovative teaching.