Major in UX & Data-Driven Organisations

In our interconnected era, UX (user experience) and data-driven organisations are more than just buzzwords – they are the pillars upon which successful digital brands are built. Placing people, especially users, at the centre is a crucial competitive advantage that should not be underestimated. UX addresses the question, 'What does the customer need?' In data-driven organisations, the focus is on answering, 'Who is the customer?'

Digital products and services reach their full potential when they are not only functional, but also user-friendly and visually appealing. The foundation for this is a 360° view of data.

In the User Experience & Data-Driven Organisations major, you will learn – from the technology enthusiasts to the executives – how to not only integrate a user-centred and data-driven mindset within digital enterprises, but also how to implement it technically.

Technology meets empathy

You will immerse yourself in the world of the latest technologies, including (generative) artificial intelligence and data visualisation, in order to make data-driven decisions and continuously enhance user satisfaction. By understanding software from the user's perspective, you will be equipped to analyse and implement it.

Behavioural psychology and design – hand in hand

Modules such as Customer Behaviour Psychology provide insights into customers’ needs and decision-making factors from a psychological perspective. Interaction Design focuses on creating intuitive user experiences and effective interaction flows. Other key modules include Accessibility & Inclusion, which ensures that your products are accessible to all user groups; User Research & Testing, for the ongoing evaluation of new features; and Motion Design, which introduces you to the art of animated graphics and visual effects.

Data: the golden currency of the digital age

The visual presentation of data is a key element in decision-making for digital enterprises. It is only through data engineering that all data becomes accessible. The next level of data analysis is achieved with AI-driven insights. Topics such as the data lakehouse and data quality are also thoroughly addressed. All these elements are brought together in a capstone project, in which students address the challenges faced by a data-driven organisation from start to finish.

Deepen your technical skills

Your programming skills will be further developed through working with microservices. This will enable you to enhance the IT and technical performance, reliability, and adaptability of interfaces, as well as to further personalise the customer experience.

A comprehensive approach

Overall, the major in UX & Data-Driven Organisations offers a comprehensive, interdisciplinary specialisation that integrates technical, behavioural psychological and design aspects to create compelling user experiences through the use of current technologies.