Comparison of AI executive education programmes
Which AI executive education programme is right for you and your job?
AI has now become established within companies, raising the demands placed on both specialists and managers. It no longer requires only a basic understanding of artificial intelligence, but also its practical application in everyday work. At the same time, the range of AI training opportunities is continually expanding. But which training is right for you? In the following article, you will discover which AI executive programme is most suitable for your professional situation.
Knowledge · September 2, 2026
- Why executive education in AI is now crucial for specialists and managers
- What types of AI executive education are available, and which one is right for you?
- Overview of the differences between AI executive education programmes
- Short courses and seminars: targeted in-depth study of AI
- Still unsure which format is right for you?
Why executive education in AI is now crucial for specialists and managers
Whether in marketing, finance, HR, sales or business management, artificial intelligence is now transforming almost every area of business. This transformation involves rethinking processes and workflows, and is fundamentally changing the way we work.
Companies expect not only an understanding of AI, but also its practical application: employees are expected to work more productively, managers to make strategic decisions, and entire teams to introduce new technologies. As a result, there is increasing pressure to engage with this topic.
Depending on your background, you will require a different introduction to the topic of AI:
If you have so far only had initial contact with ChatGPT or other AI tools, a practical introduction is worthwhile. The aim is to understand the fundamentals and to apply AI directly in your professional day-to-day work.
The following HWZ programmes, for example, are suitable:
This requires strategic knowledge of governance, organisational development, and the effective use of AI. Suitable HWZ programmes include, for example:
Perhaps you are already deeply engaged with AI and now wish to scale up pilot projects or systematically drive innovation forward. Suitable HWZ programmes include, for example:
- CAS AI Innovation HWZ
- CAS AI Scaling HWZ
- CAS AI in Finance HWZ
- CAS Digital Business Models & Strategy with AI HWZ
- CAS Advanced AI in Marketing HWZ
- CAS Digital Product Management with AI HWZ
- CAS NextGen Banking & AI HWZ
- CAS Insurance Transformation with AI HWZ
- CAS AI-driven Real Estate Performance HWZ
- Seminar GenAI at Scale HWZ
What types of AI executive education are available, and which one is right for you?
Foundation and introductory courses
Foundation and introductory courses are aimed at individuals who wish to engage intensively with artificial intelligence for the first time. The aim is to develop an understanding of AI, introduce fundamental concepts, explain how it works, and present initial areas of application.
Typical content includes:
Fundamentals of Generative AI
How large language models (LLMs) work
first applications with ChatGPT
Opportunities and Limitations of AI
Prompt Engineering
These courses are suitable for you if you:
are new to the subject,
if you wish to gain confidence in working with artificial intelligence,
first want to gain an overview.
Seminar ChatGPT und Prompt Engineering für Einsteiger HWZ
Duration 1 Tag
Seminar Claude.AI und Prompt Engineering für Einsteiger HWZ
Duration 1 Tag
Seminar AI Management HWZ
Duration 2 Tage
SAS AI Business Essentials HWZ
Duration Mind. 3 Seminarmodule
SAS AI Transformation im HR HWZ
Duration Mind. 3 Seminarmodule
Practice-oriented AI executive education programmes
Those who wish to implement AI in their professional routine as quickly as possible and focus on its practical application at work will benefit from practice-oriented executive education. Participants will learn:
Making work processes more efficient with AI
to automate recurring tasks,
to develop high-quality prompts
to select suitable AI tools for different tasks,
to develop their own use cases.
These courses are suitable for you if you:
would like to use AI directly in your day-to-day work,
if you want to work more efficiently,
want to achieve tangible results quickly.
Strategic AI training programmes for executives
Strategic further education programmes do not primarily focus on the operation of individual tools, but rather on the application of AI at the organisational level. They address topics such as governance, organisational development, change management, and the development of a long-term AI strategy. The aim is to enable participants to make well-informed decisions and to actively shape the implementation of AI within their organisation.
These courses are suitable for you if you:
lead a team, a department or an organisation,
must strategically classify and take responsibility for AI,
...wish to create the conditions necessary for the successful implementation of AI.
Specialised AI executive education by subject area
Specialised AI executive education programmes combine AI expertise with sector-specific issues and provide concrete use cases for everyday professional practice (for example, in marketing, finance, IT or data-related fields).
These courses are suitable for you if you:
if you wish to use AI purposefully in your field,
want to learn about industry-specific use cases,
wish to expand your existing specialist knowledge with AI skills.
CAS NextGen Banking & AI HWZ
Start März
Duration 18 Tage
CAS AI-driven Real Estate Performance HWZ
Start Jeweils im September
Duration 17 Tage
CAS Advanced AI in Marketing HWZ
Start Jeweils im September
Duration 16 Tage
CAS AI powered Digital Marketing Pro HWZ
Start Jeweils im Februar
Duration 4 Monate
CAS AI powered Customer Experience Management HWZ
Start jeweils im April
Duration 16 Tage
AI executive education for implementation and scaling
Executive education programmes focused on implementation and scaling address the following questions: How can successful pilot projects be transferred to other teams or business units? Which processes need to be adapted? And what governance is required to ensure that AI delivers long-term value? The emphasis is on processes and scaling, as well as on implementing AI projects within the organisation.
These courses are suitable for you if you:
drive AI initiatives within your organisation,
if you wish to successfully implement pilot projects,
...would like to successfully scale pilot projects.
Overview of the differences between AI executive education programmes
The following overview will help you to categorise the various programmes offered by HWZ.
| Programm | Fokus | Typische Situation |
|---|---|---|
| CAS AI Management HWZ | KI-Strategie, Governance, Organisation, Use-Case-Portfolio | «In meiner Organisation gibt es erste KI-Vorhaben.» |
| CAS AI Scaling HWZ | Skalierung, Architektur, Operating Model, Governance vertiefen | «Wir haben Piloten und wollen KI jetzt skalieren.» |
| CAS AI Innovation HWZ | Modularer Baukasten aus Seminaren zu KI, Innovation, Leadership | «Ich will mir eine individuelle KI- und Innovations-Journey zusammenstellen.» |
| CAS AI in Finance HWZ | KI-Use-Cases in Finance, Data & Analytics, AI-first Finance | «Ich will KI gezielt im Finanzbereich einsetzen.» |
| CAS Digital Business Models & Strategy with AI HWZ | Geschäftsmodelle, digitale Strategien, Rolle von KI | «Ich will verstehen, wie KI Business-Modelle und Strategien verändert.» |
| CAS Digital Product Management with AI HWZ | Product Ideation Bootcamp, Spatial Computing, Digital Products & Services, Future Technologies, Product Leadership | «Ich will eine führende Rolle im Produktmanagement für digitale Produkte übernehmen.» |
| CAS AI in Marketing HWZ | KI-Use-Cases in Marketing, KI-Tools | «Ich will KI gezielt im Marketing einsetzen.» |
| CAS Advanced AI in Marketing HWZ | Marketing Principles, Prompt Mastery, Strategy & Leadership, Creative AI Tools, Autonomous AI | «Ich will ein orchestriertes KI-System aufbauen und KI gezielt im Marketing einsetzen.» |
| CAS AI powered Digital Marketing Pro HWZ | Digital Strategy & Transformation, Performance & Media Channels, Content, Social & Community, Data, Technology & AI | «Ich möchte lernen, wie man Online-Marketing-Instrumente einsetzt und dafür Künstliche Intelligenz sinnvoll nutzt.» |
| CAS Leadership & AI HWZ | AI Organisational Impact, AI Leadership Augmentation, AI Team Efficacy, AI Personal Mastery, AI Learning Journey | «Ich gestalte Transformation aktiv und möchte die Zusammenarbeit zwischen Mensch und KI wirksam steuern.» |
| CAS NextGen Banking & AI HWZ | Customer Behaviour & Experience, Leadership, Trends & Transformation, Geschäftsmodelle & Innovation, Ecosystem & Fintech, Technology & Data | «Ich möchte den digitalen Wandel der Finanzwelt verstehen und aktiv mitgestalten.» |
| CAS Insurance Transformation with AI HWZ | Markt & Geschäftsmodelle, Kundenerlebnis, Daten, Technologie & KI, Leadership & Transformation | «Ich will lernen, wie ich Data, Technologie und KI‑Risiken neu definieren und Innovationen vorantreiben kann.» |
| CAS AI-driven Real Estate Performance HWZ | Use Cases, KI-Anwendungen für diverse Prozesse, Tool- und Lösungsarchitekturen, Governance | «Ich muss Real Estate Use Cases strategisch bewerten, passende Lösungen im aktuellen KI-Markt auswählen und konkrete Wirkung im Unternehmen erzielen.» |
| CAS AI powered Customer Experience Management HWZ | Data-Driven CX & KI-Anwendungen, Change & Responsible AI, Journey Mapping & Service Design, CX-Strategie & Zukunftstrends | «Ich will strategisches CX-Management mit praxisnaher Umsetzung verbinden.» |
| MAS AI Leadership HWZ | KI-Leadership, Transformation, Organisationsentwicklung | «Ich verantworte KI-Transformation auf Unternehmensebene.» |
Short courses and seminars: targeted in-depth study of AI
It does not always have to be a CAS or MAS. For those who would first like to gain an overview or explore a specific topic in greater depth, seminars and Short Advanced Studies (SAS) offer a low-threshold introduction.
| Seminar | Fokus | Dauer | Typische Situation |
|---|---|---|---|
| Seminar ChatGPT und Prompt Engineering für Einsteiger HWZ | Grundlagen KI & LLM, Prompting, praktische Anwendung im Alltag | 1 Tag | «Ich will ChatGPT & Co. verstehen und sofort anwenden.» |
| Seminar Claude.AI und Prompt Engineering für Einsteiger HWZ | Grundlagen KI & LLM, Prompting, praktische Anwendung im Alltag | 1 Tag | «Ich will Claude.AI & Co. verstehen und sofort anwenden.» |
| Seminar AI Use Cases HWZ | Überblick über KI-Use-Cases, Tools, praktische Übungen, Auswahlmethoden | 1 Tag | «Ich will sehen, wo KI in meinem Bereich konkret Sinn macht.» |
| Seminar KI-Forschung – neueste Fortschritte HWZ | Überblick aktuelle KI-Forschung, Trends, Methoden & Anwendungen | 1 Tag | «Ich will wissen, wohin sich KI-Forschung aktuell entwickelt.» |
| Seminar Storytelling mit Künstlicher Intelligenz HWZ | Einsatz von KI für Storytelling, Ideen, Content-Produktion | 2 Tage | «Ich will KI kreativ in Kommunikation & Content einsetzen.» |
| Seminar KI für Start-up HWZ | KI-Einsatz in Start-ups, Business-Modell, Prototyping | 2 Tage | «Ich will KI gezielt in meinem Start-up nutzen.» |
| Seminar Psychologische Grundlagen der Mensch-KI-Interaktion HWZ | Psychologie der Interaktion Mensch–KI, Akzeptanz, Design | 1 Tag | «Ich will verstehen, wie Menschen mit KI umgehen und wie ich das berücksichtige.» |
| Seminar AI Management HWZ | Grundlagen und Einordnung von KI, KI‑Use-Cases, KI-Tools, Ablauf KI-Projekte, Aufbau der KI‑Organisation | 2 Tage | «Ich will verstehen, wie Projekte ablaufen, welche Organisationsstrukturen für KI geeignet sind und wie ich sie im Unternehmen integrieren kann.» |
| Seminar AI & Analytical Thinking HWZ | Arten von Analytics, Interpretation von Zahlen und Statistiken, Rolle des Menschen in datengetriebenen Entscheidungen | 1 Tag | «Ich will analytisches Denken als Basis für kritisches Denken im Zeitalter der (generativen) KI lernen.» |
| Seminar Agentic AI HWZ | Definition Agentic AI, Übersicht Microsoft Azure Cloud, Implementierung von KI-Agenten-Prototypen | 1 Tag | «Ich möchte KI-Agenten verstehen und implementieren.» |
| Seminar Hands-on Retrieval Augmented Generation (RAG) HWZ | Einführung RAG, Übersicht Microsoft Azure Cloud, Implementierung eines RAG-basierten KI-Chatbots | 1 Tag | «Ich will wissen, wie erweiterte KI-Chatbots funktionieren und wie ich sie aufbauen kann.» |
| SAS AI Business Essentials HWZ | KI-Grundlagen, Funktion von KI-Agents, RAG | mind. 3 Seminarmodule | «Ich will meine KI-Kompetenzen für die Anforderungen der modernen Arbeitswelt erweitern.» |
| SAS AI Transformation im HR HWZ | KI-Use-Cases im HR, HR-Prozesse, Change-Perspektive | mind. 3 Seminarmodule | «Ich will KI im HR ausprobieren und konkrete Ideen mitnehmen.» |
Still unsure which format is right for you?
There is a wide range of executive education programmes available. At the same time, the programmes differ significantly – whether in terms of target audience, content focus or level of specialisation. It is therefore worthwhile to reflect on your individual goals and personal starting point before enrolling.
Would you like to start by applying AI in your own daily work?
Are you seeking guidance for strategic decisions?
Would you like to further develop or scale an existing AI project?
Or would you like to deepen your expertise in a specific field such as finance, marketing or IT?
If you are unsure which programme best suits your professional situation, we recommend arranging a personal consultation. Such a discussion can help you gain clarity more quickly and receive a recommendation tailored to your profile and aspirations.
Arrange a non-binding consultation or find out more about the content, dates and admission requirements on the individual programme detail pages.
