Executive Module – Advanced Management Programme

How can we deal with uncertainty and an unknown future?

There is no industry today where things simply continue as before. Crises and disruption are ever-present. Uncertainty can be unsettling and paralysing, but there are strategies, concepts and tools that help you navigate it and make decisions under uncertainty with greater confidence.

Together with experts from futures research, organisational research, politics and business, you will explore current developments and analyse how to make ethically sound and strategically effective decisions for yourself and your organisation that are fit for the future.

How can new technologies be used to create real value?

Whether AI or robotics, new and evolving technologies are shaping all areas of business and society. It is clear that the pace of technological progress is unlikely to slow down, quite the opposite. Organisations and their leaders must therefore be able to identify technological opportunities quickly while managing their challenges with confidence.

Together with experts from the technology sector, you will analyse the potential of new technologies, as well as their legal boundaries, and understand where responsible leadership makes the difference in ensuring their meaningful and value-creating application.

How do we develop new strategies and implement them sustainably?

When uncertainty, complexity and speed shape organisational life, it is essential to regularly reassess whether current strategies remain effective. Continuous market and organisational analyses, as well as reviewing your vision and strategic objectives, become a competitive advantage or even a necessity for survival.

Together with our strategy experts, you will explore analytical approaches and learn how to identify new goals, develop aligned strategies and embed them across the organisation with the support of employees.

Making an organisation fit for the future means not only rethinking structures and processes, developing employees and shaping the right culture, but also systematically removing barriers to change. Together with our experienced lecturers in organisational development and transformation consulting, you will analyse which structural and cultural levers need to be adjusted to design and implement transformations successfully and sustainably through iterative, participative processes.

You will also learn how to remain capable of acting in times of crisis through strategic turnaround management.

How can you strengthen your leadership capabilities?

Leadership today, and even more so in the future, means managing change and complexity in times of uncertainty. Leaders must find their own effective way of dealing with change while also bringing others along. Success depends on the ability to reduce fear and resistance among both leaders and employees, enabling leaders themselves to become drivers of change.

Together with our leadership experts, you will explore and practise how self-leadership and leading through purpose and values can foster motivation and make a real difference.

How do we achieve a competitive advantage through purpose-driven marketing and customer centricity?

In an environment shaped by change, crises and digital disruption, leaders are required to position and communicate their organisations clearly, strategically and effectively. Successful executives manage communication and marketing strategies in a targeted way to build trust, strengthen brands and guide their organisations confidently through transformation processes. Traditional approaches are complemented by innovative, technology-driven methods.

Together with our communication and marketing experts, you will explore how excellent leadership communication and modern marketing make a tangible difference, delivering sustainable impact and business success.