Major in Innovation Management & International Business

In the Innovation Management & International Business major, you will gain an in-depth understanding of international and intercultural management. You will learn about the consequences of globalisation for both SMEs and multinational companies, what successful business practices look like in different regions and countries, and the opportunities and challenges presented by working in culturally diverse project teams in Switzerland or undertaking assignments abroad. In addition, you will develop the skills needed to create, validate and implement business ideas. You will identify market opportunities and sustainable growth strategies, address

This major examines the opportunities and challenges of international and intercultural management, equipping you to apply future-oriented skills in your professional life. You will conduct discussions and negotiations confidently, taking into account the circumstances of your business partners. You will employ new forms of collaboration and innovation techniques, analyse practical scenarios for action, and identify system-relevant interdependencies. Through intrapreneurship approaches, you will gain the ability to formulate a compelling value proposition and to present it professionally and effectively. Practical projects are

The course content includes, among other topics:

• Market Entry Strategies & Digital Marketing

• Entrepreneurship and Start-up

• High Performing Teams & Collaboration

• Transformation and Change

• CSR & Sustainability

This major will be replaced by the Major Strategic Innovation & Entrepreneurship  from the autumn semester 2028.