40 years of entrepreneurial thinking

How HWZ promotes innovation and start-ups

HWZ was not founded 40 years ago simply to impart knowledge. It was established to empower individuals to take on responsibility, to recognize opportunities, and to play an active role in shaping the economy. This entrepreneurial spirit continues to define HWZ to this day, whether in teaching, in businesses, or in the many start-ups that have their origins at HWZ.

40 years of HWZ · July 14, 2026

This article is part of the content series marking the 40th anniversary of HWZ. Through this series, we aim to showcase the diversity of stories from our university and highlight the topics and individuals that have shaped, and continue to shape, HWZ.


Entrepreneurial thinking as part of the HWZ DNA

Since its founding 40 years ago, HWZ has maintained close ties with the business community. We see ourselves not only as an educational institution, but also as an active driver of entrepreneurial thinking and action. For this reason, we are firmly committed to our clear goal of being the most entrepreneurial university in Switzerland.

Our students are actively engaged in their professional careers, while our lecturers lead businesses, drive innovation, or support organisations. This creates discussions, ideas and projects that extend far beyond the classroom.

Start-ups from HWZ

Entrepreneurial thinking is therefore a mindset at HWZ that encourages questioning the status quo, recognising opportunities, and having the courage to take new paths. What begins in the classroom at HWZ often leads to the founding of a company. Many students use projects, pitch events or practical case studies from their studies as a starting point for their own business ideas. In recent years, numerous companies have emerged from such moments – from sustainable brands like savontage and Mr. Green, to innovative AI enterprises such as AUKZIA, as well as agencies, lifestyle brands and tech start-ups.

Why collaboration between universities and the start-up ecosystem is important

Successful start-ups rarely emerge in isolation. This is why HWZ is actively involved in the Swiss start-up ecosystem and collaborates with a range of partners to connect students, founders, and innovative companies. Various partnerships strengthen the links between education, business, and innovation, creating real platforms for exchange.

These include, among others, partnerships with the Swiss Startup Association and initiatives such as Launch Control:

Events and networking occasions are also an integral part of the entrepreneurship culture. Partnerships such as the one with Talent Pitch create valuable platforms for exchange, inspiration and visibility.

Upcoming Events & Functions

Co-Founder Matchmaking – 23 September, 18:00, Zurich

You have an idea but no team yet? Or are you simply looking for like-minded people from the start-up community? Launch Control, HWZ and ZHAW Entrepreneurship bring together founders and those interested in start-ups – with 2-minute pitches, networking, and an input session from the founding team of hooq.

Bring Your Idea to Life – Start: 5 October 2026

The incubator programme for anyone looking to turn an idea into something real. From validation through to pitching – with expert workshops, one-to-one coaching, and feedback from a panel of experts.

Boost Your Business – Start: Oktober 2026

You already have your first customers and want to take your business to the next level? This programme is designed for start-ups and innovative SMEs, offering workshops on sales, finance, marketing and AI, as well as group and individual coaching sessions.

Study entrepreneurship at HWZ

In addition to supporting successful start-ups, HWZ also actively promotes aspiring entrepreneurs through its undergraduate and continuing education programmes, providing practical and entrepreneurial knowledge.