March 23, 2026
Communication
Improve your communication skills and master the challenges of modern corporate communication. At HWZ, you can expand your communication skills and explore the diverse perspectives of this field. We offer you a comprehensive part-time study program in the field of communication. This ranges from traditional marketing communication to modern techniques such as writing with artificial intelligence. Start your career in the field of communication now with our diverse educational offerings – find out about our further education courses and start your professional development in the world of communication.
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Learning opportunities
Certificate of Advanced Studies (CAS)
- CAS Communications & Media Relations
- CAS Content Marketing - Strategic AI
- CAS Corporate Communications with AI HWZ
- CAS Corporate Writer - AI Content Creator
- CAS Digital Publisher – AI Writer / AI Prompter
- CAS Employer Branding HWZ
- CAS Event Management
- CAS Internal and Change Communication
- CAS Journalismus
- CAS Kreation und Strategische Planung (Ad School)
- CAS Marketing & Kommunikation für KMU HWZ
- CAS Marketing Writer - UX Writing & AI Graphic Design
- CAS Media Services Leadership HWZ
- CAS Politische Kommunikation HWZ
- CAS Rhetorik & Moderation
- CAS Storytelling & Brand Journalism / Personal Branding
- CAS Strategisches Kommunikationsmanagement mit KI HWZ
- CAS Visuelle Kommunikation
Communication at HWZ includes practical further education courses on conversation management, leadership communication, and professional interaction in everyday work life. The courses are aimed at professionals who want to improve their impact, communicate clearly, and manage challenging conversation situations with confidence.
HWZ combines scientifically sound content with current requirements from practice. Depending on the objective, in-depth CAS, MAS or compact seminars are available.
Communication: Communicate effectively, clearly and purposefully
Professional communication is a key competence in organizations. It influences leadership, collaboration, decision-making processes, and the way employees, customers, or external stakeholders are treated. Clear, situation-appropriate, and reflective communication is a key factor in professional success.
HWZ provides practical and in-depth knowledge in the field of communication. The continuing education programs are aimed at professionals who want to strengthen their communication skills, reflect on their communication style, and specifically improve their impact in their professional daily lives.
What questions shape communication in everyday work life?
Specialists and managers are confronted with a wide range of questions in the communication environment, including:
How do I communicate clearly, purposefully, and appropriately to the situation?
What role does communication play in leadership and collaboration?
How do I deal with difficult conversations and conflicts?
Which forms of communication are suitable for different target groups?
How can one’s own impact be specifically improved through communication?
These questions highlight the importance of professional communication as a key skill in everyday work life.
Current developments from practice and applied research
HWZ combines continuing education, practice, and applied research in the field of communication. Insights from organizational communication, leadership research, and communication psychology are continuously incorporated into teaching. This ensures that the continuing education programs remain professionally sound and practical.
Thematic focuses include leadership communication, conversation management, conflict communication, presentation skills, and communication in change processes.
Finding the right further training in the field of communication
The choice of the appropriate further training depends on your professional role and objectives.
A CAS or MAS is suitable for an in-depth and structured discussion of communication-related topics. Seminars offer a compact way to specifically train specific communication situations or to refresh current knowledge.
HWZ supports you in systematically developing your communication skills and using them effectively in your professional life.