CAS Digital Masterclass HWZ

In a radically digitalised business world, organisations need leaders who combine their creative skills with the efficient implementation of concepts. The course deepens knowledge and teaches concrete hacks in significant digital disciplines. The graduates know how the assets of the old world can be linked with the new world.

Attendees

The program is aimed at specialists in leading positions with executive functions and direct responsibility. We address professionals in marketing, product management, sales, communication and IT who are not necessarily aiming for a master’s degree but still want a high level of digital knowledge.

Credits

This certificate course is self-contained and comprises 15 credits according to the European Credit Transfer System (ECTS). The CAS Digital Masterclass can be credited as a module of the MAS Digital Business.

The 17-day certificate course provides a solid basis for customer-relevant initiatives relating to the smart digitalisation of companies. In the context of a dense knowledge transfer, the participants receive a variety of impulses and concrete instructions on how to carefully accompany their organisation as consultants, intrapreneurs or digital transformers on this exciting but sometimes highly complex journey with creativity and prudence.

Key Contents

• Content

• Exponential Technologies

• Artificial Intelligence

• Data Driven Decision Making

• Cyber Conflicts

• The Internet of All

• Coding for Leaders

• Metaverse

• Digital Product Management

• Digital Ethics

• Design Thinking

• Corporate innovation

• Finding a new business model

• Chinese Digital Economy

• Leadership & Culture

• New Work

• Circular Value Creation

• Cultural Transformation

• Public Speaking

• Digital Marketing Ecosystems

Study Tour

Every CAS Digital Masterclass group visits a different European tech hotspot. 2017 London and Berlin, 2018 Tallinn, 2019 Tel Aviv, 2020 and 2021 Stockholm and 2022 in Tel Aviv. In 2023 the study trip will go to Amsterdam.